Does Pure English use plain English?

"Plain" means "clear". When people read something, the meaning needs to be as clear as possible so they will understand it easily and completely. The best way to achieve that is with plain English. Pure English uses plain English wherever it is possible to do so.

Using plain English does not mean the writing will be dull or boring to read. Plain English can easily sparkle with fine, high-quality writing. This is the approach Pure English takes.

As always, Pure English concentrates on good communication and edits according to its editing principles and practices, which are based on authoritative English language reference texts.